大学英语四级模拟考题（八）

part　ii　reading　comprehension　(35　minutes)　

directions:there　are　four　reading　passages　in　this　part.　each　passage　is　followed　by　some　questions.　for　each　question　there　are　four　suggested　answers　marked　a，b，c　and　d.　you　should　choose　the　one　best　answer　and　blacken　the　corresponding　letter　on　the　answer　sheet　with　a　pencil.　passage　1

by　the　time　the　olympics　begin　in　atlanta　this　summer，　the　business　world　will　have　spent　more　than　$　1　billion　to　link　their　names　and　products　to　the　olympic　games.　there　are　10　worldwide　sponsors，　10　centennial　olympic　partners，　about　20　regular　sponsors　and　more　than　a　hundred　licensees.　the　atlanta　games　will　boast　an　“official"　scouring　pad　and　timepiece，　two　official　game　shows，　and　three　official　vehicles:　a　family　car，　an　import　minivan　and　a　luxury　sedan.

　but　what　exactly　do　these　companies　reap　for　their　huge　investment?　at　the　very　least，　they　command　tickets　to　the　most　popular　events，　invitations　to　the　best　parties　and　prime　hotel　rooms.　but　most　of　all，　according　to　us　postal　service，　it　is　purchasing　the　right　to　spend　money.

　and　the　right　to　spend　money　is　expensive.　the　biggest　backers，　olympic　sponsors　like　anheuser-busch，　coca-cola，　mcdonald‘s　and　xerox，　commit　up　to　$　40　million.　but，　getting　the　rights　to　the　olympic　rings　is　only　half　the　battle.　the　other　half　is　the　challenge　to　sort　of　wrap　their　product　brands　around　that　image.　often　that　means　tv　time.　and　at　roughly　$　400　000　per　30-second　spot，　some　of　the　biggest　sponsors　have　already　locked　up　every　commercial　slot　in　their　product　categories　that　nbc　has　to　sell.　not　everyone　is　convinced　that　the　games　are　worth　the　price　of　business　admission.　the　biggest　and　most　conspicuous　naysayer　is　nike.　its　spokesman　says:“if　i　see　a　reebok　official　who　may　not　be　in　the　best　shape　firing　the　starting　pistol　and　carl　lewis　wearing　nike　shoes，　i‘m　going　to　go　with　carl　because　that‘s　the　authentic　link."　nike‘s　strategy　is　hard　to　argue　with　-　instead　of　sponsoring　the　olympics，　it　sponsors　olympians.

　yet　even　nike　wants　a　piece　of　the　atlantic　action.　along　with　some　other　nonsponsors，　nike　is　trying　to　dot　downtown　atlanta　with　billboards.　advertisement，　it‘s　another　olympic　event.1.　by　“official　vehicles"，　the　author　means　.　看答案

a.　automobiles　for　olympic　officials　

b.　automobiles　used　in　official　occasion　

c.　automobiles　that　the　olympic　participants　must　drive

d.　automobiles　that　allowed　to　bear　the　olympic　symbol2.　which　of　the　following　is　not　an　olympic　sponsor?　看答案

a.　us　postal　service.　

b.　nike.　

c.　coca-cola.

d.　mcdonald‘s3.　the　last　sentence　of　this　passage　indicates　.　看答案

a.　businesses　trying　to　get　publicity　is　a　part　of　the　olympic　games　

b.　what　the　olympic　non-sponsors　do　is　of　no　interest　to　the　olympic　organizers　

c.　that　businesses　must　try　very　hard　to　earn　money　from　the　olympic　games　as　if　they　were　themselves　competing　in　the　games　

d.　that　those　who　fail　to　sponsor　the　olympics　this　time　will　try　very　hard　the　next　time 4.　which　of　the　following　is　not　implied　in　the　passage　?看答案

a.　companies　use　their　olympic　sponsorship　to　promote　sales　of　their　products.　

b.　to　provide　sportswear　for　carl　lewis　is　a　more　effective　advertisement　than　to　provide　suits　for　olympic　officials.　

c.　nbc　makes　great　profits　from　selling　advertising　time　to　companies　eager　to　impress　potential　customers　during　the　olympic　games.　

d.　nike　looks　down　upon　the　olympic　games.5.　which　of　the　following　can　best　sum　up　the　passage?　看答案

a.　businesses　want　to　profit　from　the　olympics.

b.　the　1996　atlanta　olympic　games.　

c.　the　olympic　sponsorship.　

d.　importance　of　the　olympic　games.　passage　2

halloween(october　31)　

this　is　a　holiday　widely　celebrated　with　different　names　in　many　countries.　although　it　originated　as　a　religious　holiday，　it　has　lost　its　religious　connections　in　the　united　states.　it　is　now　celebrated　largely　as　a　children‘s　day，　and　many　american　children　look　forward　to　it　for　days　and　weeks　beforehand.

　the　orange　pumpkin　is　harvested　at　this　time　of　year　and　is　hollowed　out，　a　funny　face　cut　into　it，　and　a　candle　placed　inside　as　a　decoration　in　the　window.　city　folks，　nowadays，　sometimes　use　paper　pumpkins　for　decorations.

　some　years　ago，　the　holiday　was　celebrated　by　dressing　up　in　strange　and　frightening　costumes　and　playing　tricks　on　one‘s　neighbors　and　friends，　such　as　ringing　door　bells，　throwing　bits　of　corn　on　the　window　panes，　and　in　other　ways　making　minor　disturbances.

　more　recently，　children　come　to　the　door　to　have　friends　and　neighbors　admire　their　costumes　and　guess　who　they　are　behind　the　false　faces　and　receive　treats　of　candy，　fruit　or　cookies.　they　say，　“trick　or　treat"，　meaning，　“i　will　play　a　trick　on　you　will　not　give　me　a　treat."　this　practice　has　even　more　recently　developed　into　a　significant　international　activity.　instead　of　or　along　with　candy，　the　children　collect　money　for　unicef　(united　nations　international　children‘s　emergency　fund).　this　special　collection　of　money　by　children　for　needy　children　throughout　the　world　is　known　as　“unicef　trick　of　treat".　begun　only　recently，　it　results　in　several　million　dollars　each　year　contributed　to　unicef.　the　collection　box　is　orange，　reminiscent　of　the　pumpkin.